Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

The best Super Bowl ads of 2023 seem to combine celebrity nostalgia and a bit of comedy. We run down the most effective commercials from the big game and the halftime show, featuring Rihanna. In ...

“Our collaboration with Comcast Advertising's Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising. AI is helping ...

Greg Braun, lecturer at the University of Michigan, department of Communication & Media, and the retired Dp. global chief creative officer of Commonwealth/McCann, is coauthor of our forthcoming book ...

Opinions expressed by Entrepreneur contributors are their own. In fact, one of the most memorable and impactful Super Bowl commercials tugged at the heartstrings of the masses, opting for pathos in ...

This ad is the first Yes on Prop 5 spot and is entitled "Warden." It features Jeanne Woodford, former warden of San Quentin State Prison and former Director of the California Department of Corrections ...

At a time when many big marketers and agencies are shifting ad budgets from legacy media like television to digital platforms, including mobile, is anyone asking which ones are more effective ad media ...