Flashy images, catchy jingles and entertaining ads draw customers' attention, helping them to remember your product or service. However, showing you can satisfy potential customers' needs remains the ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or service as a new entrepreneur. Here are the specific strategies they ...

Please provide your email address to receive an email when new articles are posted on . Creative marketing and effective marketing are, unfortunately, not one and the same. Creative marketing is just ...

Internet advertising has many advantages in terms of cost-effectiveness. Additionally, Internet advertising is much more targeted; its effectiveness can be tailored through the use of keywords ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Anyone who knows me may suspect at this point that this is going to be a pedantic semantic distinction of language, since I enjoy those. But it’s actually a good deal more important than that, because ...

When “less is more” is applied to the marketing world, you get the concept of cost-effective marketing. Also known as frugal marketing, this approach is all about optimizing marketing strategies to ...

DURHAM, N.C.-- (BUSINESS WIRE)--November 18, 2025-- ...

In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly ...