Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

Samsung debuted nine separate ads in Q1, three of which were the most effective technology ads, ranging in Ace Scores from 686 to 636. This compares to competitor Apple, which only debuted four new ...

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

DURHAM, N.C.-- (BUSINESS WIRE)--November 18, 2025-- ...

As companies seek to enhance their lead generation efforts through Google Ads, many are adopting low-budget campaigns as a cost-effective strategy. To help expand these campaigns and improve PPC ...

The four critical components of a successful audio ad are sonic branding, music, voice, and message. These factors improve intent to purchase, recall, and brand favorability, according to a recent ...

When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

Source: Kantar evaluated a thousand digital, social and TV ads from Southeast Asia in 2022. The Creative Effectiveness Awards recognise the top-performing ads of a 1,000 SEA ads from Kantar’s creative ...