In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

Add Yahoo as a preferred source to see more of our stories on Google. Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many ...

In a world of digital ads and online shopping, securing customer attention in-store is harder than ever. Consumer focus has declined rapidly in the face of technology, with the average attention span ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...