When you type on a keyboard, tap on an iPad, or speak into your phone, you take a chance at being fed a digital ad. Digital advertising is the way that companies of all sizes now pitch to potential ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement and provides ...

U.S. digital ad spending will reach $83 billion in 2017, representing an increase of 16%, according to consultancy eMarketer’s latest forecast. This marks the first time that total digital ad spend ...

Welcome to our Digital Marketing Analytics guide, where we try and explain everything you need to know about key metrics in the online advertising industry. With so many different places for you to ...

Dr Anjali Subburaj is digital commerce chief architect at Mars. Subburaj earned her doctorate in physics and became a researcher and lecturer in physics at University of Mumbai before emigrating to ...

Just two weeks after the U.K.’s information commissioner published a damning report setting out major privacy and other concerns about programmatic advertising, today the country’s Competition and ...