The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Design ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The need for problem-solving is at the heart of many businesses in scaling. Utilizing an effective problem-solving strategy can often impact a business’s value and how much revenue it can generate.

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times throughout a project. The phases of design thinking are designed to be ...

With their dreary corridors, impersonal rooms and chemical odors, hospitals often evoke powerful sensations of discomfort and anxiety among patients and visitors. However, the transformation of one ...

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Hospitals, airlines, retail, newspapers—every industry has been affected by the myriad advancements in technology in recent years. Developments like artificial intelligence and promising applications ...

You will rarely ever hear sales professionals talking about design-related business strategies, but the truth is that sales and design have a lot in common. Although being substantially different, the ...