Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

Toronto creative agency Label 428 specializes in making food look its best for advertisements, social media content and food photography. The company’s TikTok label428 gives behind the scenes looks at ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business. Brandon Pierce is joining the ...

Despite the grueling news cycle and string of roiling controversies over the last few years, how Facebook tells its story to marketers hasn’t changed much since its early days, according to Mark ...

KALAMAZOO -- It was a less-then-effective year for advertisers at the Super Bowl, according to the advertising and marketing students and faculty at Western Michigan University. It seems that with the ...

Top of the Christmas tree among the Australian public was Coca-Cola, largely thanks to the brand’s platform Christmas is ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

AMONG the many Emmy Awards that will not be given out tonight -- because they were given out earlier, along with the myriad “creative arts” awards, in such categories as directing, music, casting and ...