Add Yahoo as a preferred source to see more of our stories on Google. A retired Crayola crayon color with a cult following is coming back—and it's bringing a rainbow of other long-lost shades with it.

EASTON, Pa. -- The first box sold for a nickel and contained eight colors: Red, blue, yellow, green, violet, orange, black and brown. Crayola has been coloring inside the lines ever since. In an age ...

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"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We spoke to Victoria Lozano, Chief Marketing Officer at Crayola, who says this comeback was a response to ...

The crayon manufacturer wants to avoid the misconception that the name refers to American Indians. Crayola is changing the name of its "indian red" crayon to avoid misunderstandings over the color's ...

Created in 1903, the 8-count Crayola crayon box included the basics: red, orange, yellow, green, blue, violet, brown, and black. Eight colors could not begin to paint the complexity of America. The 64 ...