Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what ...

As Google Ads automates bidding and targeting, PPC teams must track leads past conversion to prove real business impact, not ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: When that happens, the reflex is to ...