Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in cinemas nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...