You might be a little bit confused the next time you get a bottle of Coke, but fret not, your eyes aren’t playing tricks on you. The Coca-Cola Company has officially unveiled a massive global brand ...

Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...

As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...

It’s a different kind of New Coke.

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Coca‑Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving,” said ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

The 140-year-old brand debuted a new visual identity this week. For any brand, a major redesign is a make-or-break moment.

After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...