DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

The Pro Cheer League is the world's first professional cheer league for athletes 18 and older, providing elite competitors ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The Pro Cheer League debuted in Indianapolis with elite teams, a four-quarter format, and national broadcast coverage.

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...