Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

You need a new senior exec and you need him in fast. There’s an opportunity to seize, or a challenge to overcome, and the new hire will help you get on top of it pronto. Giving candidates a real ...

Bill Dougherty, vice president of IT and security, Omada Health Chronic disease management firm Omada Health, whose clients include large employers and health insurers, has been changing its approach ...

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