Hong Kong’s beloved Vitasoy brand has kicked off a social media campaign to turn the static characters and drawings on the package into lively scenes.Launched together with a revamped cartoon package ...

Study finds junk-food marketing changes the tastes of kids as young as age 4. June 21, 2010— -- For generations now, the grocery store tantrum has marked a rite of passage for parents. Somewhere ...

Your bologna has a first name. Now, your chicken does, too. Perdue Farms' new packaging includes a blue cartoon chicken named Pearl, named for founder Arthur Perdue’s wife. The new packaging, unveiled ...

If consumers cannot find what you are selling in an overwhelming in-store environment, then you have already lost the battle. Many of us buy things that we may or may not need based on the packaging, ...