CTV News Channel is Canada's 24-hour all-news network. Watch the latest headlines from Canada and around the world. Stay on top of the latest political news with CTV News Channel's Power Play. The ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the ...