Instead of the common blue beer cans, Bud Light decided to go with a new black can with the Lions' logo on the front. The Lions earlier this year revealed new uniforms, including an all-black look.

The CEO said growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the ...

Global Ads Platform by data and analytics firm GlobalData has unveiled key emotional branding strategies used in these ...