Instead of the common blue beer cans, Bud Light decided to go with a new black can with the Lions' logo on the front. The Lions earlier this year revealed new uniforms, including an all-black look.

Tom Bevan talks with former Anheuser-Busch executive Anson Frericks about his new book, which chronicles the corporate ...

The CEO said growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the ...