In this podcast episode, uncover the importance of meaning in branding and how it can transform surface-level engagement into loyalty. Building a genuine emotional connection is crucial for forming a ...

AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. The post How AI reads your brand and why ...

If someone stopped you on the streets and asked you if you were satisfied with your life, how would you respond? For someone who is financially sound and can afford to live the life they lead, chances ...

The following is a guest post from Jeff Meglio, VP of Agency Partnerships at Sovrn. Brand safety is a universal goal across the marketing industry, as 99% of advertisers want to ensure their ads ...

More than 50% of CMOs will bring ‘brand’ back as a top priority in 2019, according to a Forrester predictions report, published by Keith Johnston earlier this month. This comes as little surprise for ...

Expanding your reach pushes your brand to the forefront, ensuring consumers understand the unique value your products and ...

Now more than ever, business leaders are guiding a workforce and serving consumers who demand that brands stand for more than just profit alone. Smart leaders are asking: How do we harness the power ...

This course is designed for students who plan to create, unlock, or invest in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Welcome to the era of picking sides. It doesn’t matter if you’re a regular peep walking down ...

With mashups like Little Caesars x Hello Kitty, BrXnd.ai lets users dream up amazing—and cursed—brand collabs. Little Caesars x Hello Kitty skateboard [Image: BrXnd.ai] Brier, a writer and self-dubbed ...