Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the ...

If you’ve opened Bing only to find trending topics that don’t match your interests or your homepage is in another language, you’re not alone. Bing automatically tailors its homepage based on your ...