The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

Add Yahoo as a preferred source to see more of our stories on Google. RIO DE JANEIRO (AP) — Brazilian President Jair Bolsonaro has said he won't use pens made by French company Bic following his ...

An ink-stained legal drama has engulfed the family behind BIC pens, who are fighting over at least $30 million worth of the $2.7 billion company’s shares, court records show. After years of court ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...

RIO DE JANEIRO (AP) — Brazilian President Jair Bolsonaro has said he won’t use pens made by French company Bic following his spat with President Emmanuel Macron over fires in the Amazon. Bolsonaro ...