First they reinvented the wheel. Now they’re rethinking the spoke. And all to save a few tenths of a gram. When it comes to improving bicycle performance, weight is crucial. With so many parts, ...

Atomik Carbon started with a focus on tubeless mountain bike wheels and now has recently expanded its product offerings to include road disc wheels. The young brand is based in Tampa, Florida, and it ...

HOPKINS, Minn. — Inside a nondescript warehouse, just outside Downtown Hopkins, employees of Berd Spokes are still coming down from an "Olympic high." The company manufactures bike spokes. But not the ...

British component brand Hope has launched a new hub designed to be run with Berd spokes. According to Hope, it combines their proven precision-machined aluminium hub with a spoke interface optimised ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min A Minnesota-made brand will help ...