When Vibhu Norby was looking for markets where b8ta - a store that specializes in products that connect to the internet - could expand, he and his co-founders settled on Houston. The company had set ...

b8ta, the store founded by Nest alums to sell trendy gadgets, is entering new territory. Today, the startup is launching “Built by b8ta,” which functions as a retail-as-a-service platform for brands ...

B8ta, which calls itself a "retail as a service" platform, on Wednesday announced a new concept called "Forum" that pushes its focus beyond electronics and devices into fashion and lifestyle. Its ...

NEW YORK--(BUSINESS WIRE)--Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store ...

Seattle’s University Village is quickly becoming the go-to spot for techies who want to get their hands on devices before pulling the trigger. Tomorrow, a new store called b8ta, which lets people test ...

Since 2015, b8ta has enabled direct-to-consumer tech brands and gadget vendors with a minimal retail presence to get their products into the hands of customers that might not otherwise run across them ...

SAN FRANCISCO--(BUSINESS WIRE)--b8ta today announced that it has acquired Re:store, a 1 year old startup that brings retail-as-a-service to online fashion brands at Maiden Lane in San Francisco. With ...

Retail-as-a-Service startup b8ta, which has partnered with the likes of Google and Macy’s, is getting into the kids’ toys space. As part of a new joint venture with Tru Kids Brands, which owns Toys “R ...

The neighborhood is improving, locals say, but is still suffering side effects from the pandemic. After six months, b8ta has reopened its Hayes Valley store after the local tech-influenced retailer of ...

B8ta on Thursday announced that it had acquired Re:store, a retail-as-a-service startup that provides its tech to online fashion brands at Maiden Lane shopping center in San Francisco. Re:store, ...

Vibhu Norby was used to the occasional break-in at his retail stores, especially the one in Hayes Valley he opened five years ago. The products b8ta sells, mainly electronics and high-end home goods, ...