Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

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Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

AI can help revolutionize how marketers connect with customers, and it has already taken marketing departments by storm. In fact, 78% of companies are already using GenAI for textual content creation ...

Read this 50-page report and guide to help businesses navigate the opportunities and risks of messaging and get the very best from this exciting growth medium Messaging apps are growing at a faster ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

The B2B strategy director explains why AI works best as an accelerator, not a replacement, and why data-driven creativity is now table stakes.

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor ...