When people call you short, they're really just saying the worst thing about you is that there isn't more of you. That's the profound revelation that hits a showering man in Axe's latest commercial -- ...

NEW YORK With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to get more guys to use its line of Axe shower gel. Axe shower gels now come in redesigned bottles ...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New ...

This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...