Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Many people look at pay-per-click (PPC) performance at the channel level: Google, Bing, Facebook, LinkedIn and so on. That view is useful, but it hides something important: Not all clicks are equal. A ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...