The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.— This story first appears at ...

By combining BlueZoo's audience measurement with LDSK's intelligent scheduling, media owners can now offer the level of ...

A+E Global Media and Nielsen today announced a new, multiyear deal, effective immediately. The deal includes measurement and media intelligence for A+E Global Media linear and digital brands, ...

WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this time striking a deal with digital ...

Renewal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network. NEW YORK, April 12, 2023 /PRNewswire/ -- Nielsen, a global leader in ...

Add Yahoo as a preferred source to see more of our stories on Google. As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not ...

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ...

Comscore has announced the expansion of its local currency partnership with Coastal Television’s Media Group through a new multi-year agreement that enhances TV measurement and audience data services ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

Paramount Global (NASDAQ:PARA) is on the verge of ending its reliance on Nielsen for audience measurement. The two companies have been negotiating for months but remain far apart on pricing as their ...

The Financial Times reports top media companies and marketers are working on their own consortium to break the grip of the dominant force in the TV audience measurement business–Nielsen. Media ...