Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

During a keratin hair treatment, stylists apply a keratin-based product to the hair before using a flat iron to seal it in. This process can smooth frizzy or damaged hair, producing a sleek, shiny ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

Keratin treatments help smooth hair cuticles, giving hair a shinier appearance. They can also help your hair dry faster. But they’re also expensive and may contain potentially harmful ingredients. A ...

If you've ever looked at the service menu at a salon, you probably found some treatments listed that you've never taken advantage of or didn't know existed. Aside from the standard cut, color, and ...

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Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

In-salon, professionally done hair-straightening treatments (such as Brazilian Blowouts) often contain formaldehyde, which is a chemical that many people prefer to avoid. The best keratin treatments ...