The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

As of early January 2026, Apple has reportedly made the difficult decision to sharply scale back production and marketing for ...

Production of the Apple (AAPL) Vision Pro scaled back considerably over the summer, but there’s a chance Apple may stop it entirely by the end of the year, The Information’s Wayne Ma and Qianer Liu ...

The Apple Vision Pro has been a very interesting device, both in its technology as well as its public reception. Many early owners returned their device after the novelty had worn off, to avoid the $3 ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Apple’s (AAPL) Vision Pro augmented reality headset is not selling as well as expected, leading the consumer electronics company to scale back its production. Reports noted that current production has ...