Grocery Dive

Albertsons’ new in-store retail media measurement helps Mondelēz lift sales

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...
Progressive Grocer

THE FRIDAY 5: ALDI’s Massive Expansion Plans; Albertsons’ AI Transformation

Key expansion includes ALDI’s first stores in the states of Maine and Colorado, as well as growth in Phoenix and Las Vegas.
Business Wire

Albertsons Media Collective™ Launches Incrementality Measurement to Prove True Media Impact of In-Store Campaigns and Plans Expansion

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...
Marketing Dive

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

Albertsons’ retail media arm, Albertsons Media Collective, today introduced a new in-store incrementality measurement in an effort to solve for one of retail media’s most persistent challenges, per a ...