Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Video advertising that entertains is more likely to drive market share than functional and instructive ads, effectiveness research from Orlando Wood and Peter Field says. The new research into online ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...