To successfully advertise a product for a project, analyze how companies influence people to buy their products. Also consider what persuades you as a consumer. Understand the advertising appeals and ...

Creating and bringing a product to market involves time-consuming preparation. Once the product is ready to launch, the manufacturer or distributor commonly develops an advertising plan to reach ...

Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

Entrepreneurship in consumer packaged goods (CPG) is being democratized. Every step of the value channel has been compressed and made more affordable (and thereby accessible). At VMG Ignite, we have ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...

With the hype of ChatGPT and other AI tools, what issues do you anticipate when it comes to the FTC's guidance on AI and advertising? In February, the FTC published a statement on AI advertising ...

Summer's Eve has released a controversial series of commercials with a talking hand meant to symbolize a vagina--"your verticle smile," in the ad's words. Also, the ad employs dated ethnic stereotypes ...