October 23, 2007 - New York, IAG Research, the TV ad effectiveness and engagement company, today revealed the latest syndicated data for the most memorable new prescription drug ads launched during ...

"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...

Different people react differently to colors, symbols, names and other cues in their environment. In “Drunk Tank Pink,” author Adam Alter looks at the relationships between environmental features and ...

Went to my barber today, to the shop of Les Niccum, master barber. We got to talking about advertising symbols that used to identify all the businesses along downtown Walnut Street. Barber shops ...