Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Retail media advertising costs are showing signs of stabilization ...

Hotel acquisition costs are rising as new privacy and fee-transparency regulations reshape digital marketing performance.

As the US Department of Justice aims to break up Google's alleged ad tech monopoly, experts say that remedies sought in the antitrust trial could potentially benefit not just advertisers and ...

Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry in 2025, according to a just-released World Federation of Advertisers (WFA) compilation of data from ...

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

Online advertising has become the internet's most expensive guessing game. Brands spend billions trying to reach the right people at the right moment, while consumers wade through increasingly ...

SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

E-commerce platform SSG.com will hold an event named ‘Miseum (Museum of Beauty)’ from the 15th to the 19th in Seongsu-dong, Seoul. This marks SSG.com’s first offline event. The key feature is allowing ...

“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” Collabstr co-founder Kyle Dulay said in the study. “You’re going to trust the ...

Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes Comcast Advertising is partnering with Waymark to offer creative ...