Your brand is your company or product name and the related symbols, such as a logo, tagline and characters, associated with it. Brand management involves maintaining or building your brand image to ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

ADvendio has rolled its ad management add-on modules into a single platform called ADvendio ONE to provide a single end-to-end advertising tool. The platform delivers advertising management in ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

The move will provide Marketing Management Associates with access to Hub’s distinctive resources, services, and industry-leading specialists, including claims and risk management, sales development ...

Bush Wealth Management proudly announces that Heather Van Horn, Director of Marketing, has earned the Professional Certified ...

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it ...

The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...