Magazine advertising can be an effective part of your promotion mix, which is a combination of advertising, promotions and publicity. To build customer awareness of your brand, product or service, ...

The effectiveness of magazine advertising depends on your advertising and promotion objectives, as well as the budget you have for advertising. Magazine advertising has strengths and weaknesses ...

After a tumultuous 2009, during which a measly 18 consumer magazines grew their advertising pages in the face of the economic downturn, the first half of 2010 is shaping up exceedingly more positive.

In his 2010 year-end media industry review, AdAge's Simon Dumenco argues that "it was idiotic to proclaim that magazines were dead because of major declines in glossy advertising during the Great ...

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. The ...

Print magazine still has some cache to it, and it's great to grab one at the airport, but the industry itself is in decline. In fact, here are several print magazines that are most likely to shut down ...

In a difficult advertising environment for the magazine industry overall, newly-released numbers from the Association of Magazine Media (MPA) show the nation’s news magazines being hit particularly ...

There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...

ONE of the most consistent charges leveled against the American commonwealth, both at home and abroad, concerns the blatancy, vulgarity, and charlatanism of our industrial life. We are accused, not ...