Every five years the American Marketing Association rewrites its definition of marketing. The association spent more than a year soliciting input from professionals and academics, hosting forums to ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Still using Microsoft Excel to manage and communicate your omnichannel marketing plan? Then you’re probably feeling the familiar frustration of constantly having to communicate changes and share key ...