Do you feel the sneaking suspicion that your marketing just isn’t producing the returns it should? Listen to your instincts because your hunch might be right on the money. Take your email marketing.

Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do ...

THE reader in search of a good hook may sometimes ask himself this question: ‘In looking at the book advertisements in the Atlantic, how am I to tell from a few descriptive lines whether the book is ...

As an avid book reader, I have always been fascinated by the thrill of visiting a book fair, where you can attend book launches, speak to your favorite authors and enjoy numerous literary activities ...

Spring is all about renewal, dusting off our old ways of doing things and looking forward to making positive changes both for ourselves and our businesses. Refreshing your marketing is one of the best ...

The Toronto author discussed her book, Julius Julius, on Bookends with Mattea Roach. It’s also nominated for the Writers’ ...

Human beings — perhaps you remember them? Those carbon-based members of the species Homo sapiens that ruled earth before machines and data took charge, who created entire civilizations along with the ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...