Paid advertising is often the most effective way to get your product in front of a large audience of potential customers. However, a new business does not always have the luxury of a large advertising ...

Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the ...

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...

Facebook launched a slew of new advertising products today, giving marketers more ways to reach consumers and giving Facebook more ways to make money. The new products could give Facebook a potential ...

February 16, 2005 Nobody is surprised anymore that movies and TV programs seek payment for allowing brands to make appearances in programs. Just as journalistic war reporting has become ‘embedded’ ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

Generating greater interest in dual meets has been a focus of college swimming teams, with fan engagement an emphasis.