Facing significant headwinds, Adobe is making a substantial strategic move to reposition itself in an evolving digital landscape. The software giant's recent ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that enable brands to ...

Your data hides secrets that could unlock your growth, Adobe thinks. That’s why the company has unveiled new AI-driven technology to dig deeper into your data ...

Adobe, Microsoft and SAP have announced a new partnership called the Open Data Initiative. It aims to pull down the walls of data silos. Here's how. There were a great deal of interesting products and ...

Adobe Inc. is updating its cloud-based customer experience management tools with the launch into general availability of its Adobe Experience Platform. Called Adobe Experience Platform, it’s intended ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe is one of the few software companies that has successfully made the switch from selling boxed software to cloud-based programs. While it's best known for creative software like Photoshop and its ...

Adobe's Analytics Student Challenge will use data from The Walt Disney Company with the aim of improving the media and entertainment giant's e-commerce strategy. Adobe has stepped up its outreach to ...

The road to the single view of the customer has a few potholes such as integration of systems, data silos and collaboration issues between departments, according to an Adobe survey of 1,000 IT ...

The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super ...

The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences ...