Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads ...

Sony LIV is joining Prime Video’s Indian service as an add-on subscription. The subscription streaming service, which caters ...

Google Ads is updating its Overview page with video impressions in conversion paths and a new Performance by stage card, giving advertisers a clearer picture of how campaigns contribute to the ...

It’s been a little more than two years since Amazon started charging extra for ad-free Prime Video streaming, and now that we’ve gotten used to the extra fee, it’s time for a price hike. Amazon just ...

MILAN—Streaming tech providers Brightcove announced two new capabilities in its AI Suite for video advertising: AI Contextual Ads and Smart Ad Breaks. Both features are now available to customers. "AI ...

Apple (AAPL) on Monday announced plans to roll out a new integrated video podcast experience on Apple Podcasts later this spring. The update aligns Apple Podcasts more closely with rivals like Spotify ...

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or product. The new tool, called Dynamic TV Creative, will be announced ...

The Amazon Luna gaming platform, which had been included in the larger Prime offering, will now be baked into Prime Video too. By Alex Weprin Senior Editor Amazon is making a move to embed its Amazon ...

Apple Podcasts got some exciting video improvements in iOS 26.4 this week, here are the new features included in the update. Video has technically been available in Apple Podcasts for many years—but ...