Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers ...

At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa ...

Amazon’s souped-up Alexa is ripe for brands. Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s generative AI assistant built into devices and products.

Amazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy. The company introduced Alexa for Shopping, an e-commerce bot that can ...