Google today announced two changes to AdSense but doesn’t “expect publishers to see a change in their earnings” and payments. Consistency and “greater transparency” were cited as the reason for these ...

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...

The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process.