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For both the Apple App Store and Android Market, user data indicates that the majority of application discovery takes place through browsing and searching directly on the mobile device, rather than ...

It's been a good day for old rumours being proved right. Google Ventures turned out to be real, and now AdMob has officially launched its iPhone Download Exchange scheme. As reported earlier, it's an ...

Mobile advertising firm AdMob is getting into iPhone in a big way, launching a new global iPhone advertising marketplace that'll cover both native iPhone apps and iPhone-friendly websites. The company ...