AdMob CEO Omar Hamoui said his company has bought mobile ad network aggregator AdWhirl. Mr. Hamoui broke the news in an email sent afterhours Eastern time yesterday to contacts and media. The ...

As users flock in greater and greater numbers to mobile these days, advertising on those platforms is absolutely exploding.

Mads, which delivers targeted mobile advertising campaigns, has partnered with AdMob to help grow the mobile advertising market. Through this partnership, AdMob will offer Mads European network of ...

Real-time bidding buyers. Google is making new real-time bidding buyers available in AdMob to “amplify revenue impact for app publishers.” Unity Ads Network and ironSource Ads will soon be ...