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Google unveils new ad tools and updates for mobile app developers
AdMob introduced immersive in-game ads, currently in closed beta. Developers such as APPS, NewStory, Supercent, and Unico Studio are actively testing this new ad format in their games. Controlled ...
Marketing Dive3y
Where do Google AdMob?s 2B daily ad requests come from?
The AdMob mobile advertising network has seen explosive growth in the last year with more than 2 billion ad requests daily from various parts of the world. In 2010 Google saw AdMob?s mobile ad ...
Marketing Dive4y
AdMob buys mobile ad network aggregator AdWhirl
AdMob CEO Omar Hamoui said his company has bought mobile ad network aggregator AdWhirl. Mr. Hamoui broke the news in an email sent afterhours Eastern time yesterday to contacts and media. The ...