Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Do you ever feel like your Facebook is listening to you, or watching your every move? That whenever you search for something on another website or have a conversation with a friend, the next minute ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

Data suggests the share of ad-tracking requests in user traffic worldwide rose to 7.40% in December — up from 7.40% in February. AdGuard’s report — which tracks the share of ad-tracking requests — ...

(NEXSTAR) — If you use Google Chrome, you may have received a new pop-up in recent weeks, warning you about its new “enhanced ad privacy.” However, without a little effort on your end, your data isn’t ...

New ad visibility tool: Adthena’s ChatGPT Intelligence Platform tracks prompts, placements, advertisers, and messaging across ChatGPT ads. Competitive intelligence boost: Gives insight into competitor ...

PowerAdSpy announced ad intelligence tracking across nine digital platforms for marketers, media buyers, agencies, and ...

After major privacy enforcement finally hit Meta’s tracking ads business in Europe earlier this year, the tech giant has confirmed it will be changing the legal basis it claims for microtargeting ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...