Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns ...

We are in the midst of industry consolidation in online advertising. Companies are merging (MediaOcean), selling (MySpace, AdMeld, interclick), and buying (Tremor Video, Federated Media) as they ...

A new report by a watchdog group traces the ad exchanges profiting off low-quality obituaries riddled with disturbing errors. A new report by a watchdog group traces the ad exchanges profiting off low ...

(Tribune News Service) — Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and ...

Magnite filed a lawsuit against Alphabet unit Google, alleging it has engaged in anticompetitive practices to force publishers to use its ad server. Magnite, an advertising platform that connects ...

(Bloomberg) -- Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad ...

A state board Wednesday hired a Little Rock advertising firm to conduct a multimillion-dollar campaign to promote enrollment in Arkansas-based health insurance exchanges that the board is establishing ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...