The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Google Ad Exchange takes the prize as the programmatic seller most used by sites flagged as Made For Advertising (MFA) sites, according to Pixalate’s May 2024 Web MFA Risk Analysis. In May, Google Ad ...

(Bloomberg/Leah Nylen) — Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ...

Google spent the past week in a Virginia federal court arguing against the Justice Department’s push to force the sale of its advertising exchange. The company contends that such a move would be too ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...

Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s ...

Audio streaming platform Spotify has partnered with The Trade Desk, an omnichannel advertising platform, to work on launching its own ad exchange—or supply-side platform (SSP). Spotify Ad Exchange ...

is a senior policy reporter at The Verge, covering the intersection of Silicon Valley and Capitol Hill. She spent 5 years covering tech policy at CNBC, writing about antitrust, privacy, and content ...

Spotify (NYSE:SPOT) is reportedly piloting an ad exchange, or a supply-side platform (SSP), along with The Trade Desk (NASDAQ:TTD) to help scale its automated ad offerings, with its initial focus on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While an integral component of the AdTech industry, ad ops remains a rather confusing term.

A cursor moves over Google's search engine page in Portland, Ore., on Aug. 28, 2018. (AP Photo/Don Ryan, File) ALEXANDRIA, Va. (CN) — The federal antitrust trial against Google for what the U.S.