In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Therefore, running an in-app ad campaign that targets ... are looking to move beyond banner ads, which will continue to be a trend in 2014. “The mobile audience is more fragmented than online ...

the click-through rates for apps is 0.58 percent whereas mobile Web only has a 0.23 percent CTR. Another study showed that in-app ads perform 11.4 times better than normal banner ads, demonstrating ...