IRVING, T.X. (WNCT) — East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has stood for the “American Athletic Conference,” but a ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, launching a modernization of its brand identity that marks a new era for the ...

The American Athletic Conference has a new name. It’s now just the American Conference. The league announced a conference rebrand on Monday, which includes the new name, no acronym, a mascot, motto ...

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the league ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference. As part of the change, the American also introduced what it believed to be ...

DENTON, Texas — The AAC is no more. Well, at least one AAC, and if that's confusing, that's how we got here. The American Athletic Conference, which includes the University of North Texas (and, ...